From Exhibition Stall to Customer: Capturing Expo Leads on WhatsApp

Exhibitions are expensive: stall rent, design, travel, staff. Yet most businesses come back with a stack of visiting cards and a notebook of half-written numbers — and by the time someone types them into a sheet, the visitors have forgotten the stall.

The problem with visiting cards

• They are slow to collect and slower to enter.
• They tell you nothing about what the visitor was interested in.
• Follow-up starts days later, when interest has already cooled.

A better flow: scan, chat, follow up

1. Put a QR code everywhere on the stall. On the standee, the table, the brochure and staff badges. Give a reason to scan: "Scan to get the full catalogue on WhatsApp."

2. Send something useful instantly. As soon as the visitor scans, they receive the catalogue, price list or a short video. They leave the stall with your information in their phone — next to their personal chats.

3. Tag the interest on the spot. Your staff can add a tag while talking: *Distributor*, *Bulk buyer*, *Hot lead*. That context is gold when you follow up.

4. Follow up the same evening. A short "Thank you for visiting our stall today" message, with one next step — a call, a visit or a quote — keeps the conversation alive while the memory is fresh.

After the show

• Review leads by tag and prioritise the hot ones.
• Run a short follow-up sequence over the next week for everyone else.
• Track which conversations turn into orders, so you know whether the exhibition was worth it.

How WABABA helps

WABABA lets you create a QR code for the event so every scan becomes a lead tagged with the exhibition name. Your team replies from one shared inbox, moves leads through the pipeline, and lets follow-up sequences handle the reminders. After the show, you see exactly how many leads, conversations and deals the event produced.

This time, come back from the exhibition with a pipeline — not a pile of cards.