WABABA Journal

Ideas that makeWhatsApp work harder.

Practical guides on WhatsApp marketing, lead generation, automation and sales — built for teams that want conversations to become business.

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Lead Generation

Turn Every Walk-in Into a Lead: QR Codes and Click-to-Chat for Local Businesses

Most walk-in customers leave without sharing a number. A simple WhatsApp QR code at the counter changes that — and puts every enquiry straight into your CRM.

26 Sept 20262 min read

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Lead Generation

Practical ways to capture, manage and convert leads.

2 articles

Lead Generation

From Exhibition Stall to Customer: Capturing Expo Leads on WhatsApp

You spend lakhs on an exhibition stall, then lose most leads in a pile of visiting cards. Here is a WhatsApp-first way to capture, sort and follow up every visitor.

14 Sept 20262 min read