7 WhatsApp Message Templates That Actually Get Replies

The best WhatsApp message is not the one with the most emojis or the biggest discount. It is the one that gets a reply — because a reply starts a conversation, and conversations sell.

Here are seven templates you can adapt today. Replace the words in brackets with your own details.

1. New arrival

"Hi [Name]! 👋 The [product] you liked last time is now available in [new colours]. Want me to send photos?"

Why it works: it is personal and ends with an easy yes/no question.

2. Back in stock

"Good news, [Name] — [product] is back in stock, but only [number] pieces are left. Shall I keep one for you?"

3. Appointment reminder

"Hi [Name], a reminder that your appointment is tomorrow at [time]. Reply 1 to confirm or 2 to reschedule."

4. Re-order nudge

"Hi [Name], it's been about a month since your last [product] order. Shall I repeat the same order for you?"

Perfect for groceries, medicines, pet food, office supplies — anything people buy again.

5. Festive offer

"Hi [Name]! 🎉 This [festival], enjoy [offer] on [category] till [date]. Want to see the best sellers?"

6. Feedback request

"Hi [Name], thank you for shopping with us! How was your [product]? A quick reply from you helps us improve."

7. Win-back

"Hi [Name], we miss you! Here is a special [offer] just for you, valid till [date]. Anything you'd like to see?"

Tips for getting templates approved

On the official WhatsApp Business API, marketing templates are reviewed by Meta. To get approved quickly:

• Keep variables like [Name] clearly marked and don't start or end the message with one.
• Avoid misleading claims and ALL-CAPS shouting.
• Choose the correct category: Marketing for offers, Utility for reminders and order updates.

How WABABA helps

In WABABA you can create templates, submit them for approval and track their status in one place. Once approved, send them to any tagged segment with personalisation — and see delivered, read and replied counts for every campaign.

Pick one template, send it to a small segment this week, and measure the replies. Then do more of what works.